Pollo Tropical "Pollo Habla Boneless Chicken Platter"
Director: Sherman Johnson
Pollo Tropical “Pollo Habla Boneless Chicken Platter” is a Spanish-language commercial directed and photographed by Sherman Johnson for Pollo Tropical and Macias Creative. Produced by Yiya Garcia and Chad Tingle for Zipper Films and filmed in Miami, Florida, the campaign features real Pollo Tropical employees highlighting the Boneless Chicken Breasts Platter through authentic testimonials and documentary-style storytelling. Created to promote Pollo Tropical’s Boneless Chicken Breasts Platter, the commercial continues the brand’s documentary-inspired “Pollo Habla” campaign, which features real employees rather than actors. Filmed inside a working Pollo Tropical restaurant, the campaign combines customer-facing moments, food preparation, and employee interviews to create a genuine connection between the product and the people who prepare it every day. Shot entirely in Spanish, the film focuses on the quality, flavor, and appeal of Pollo Tropical’s boneless grilled chicken while reflecting the brand’s strong connection to South Florida’s Hispanic community. By featuring real team members in their actual workplace, the campaign emphasizes authenticity and reinforces the everyday experience behind the brand. Photographed on Sony FX6 cameras with Sony G Master zoom lenses and lit with a minimal artificial lighting approach, the visual style embraces naturalistic imagery and documentary-style observation. Filmed during normal restaurant operations, the campaign balances food-focused cinematography with genuine employee interactions to create a commercial that feels approachable, honest, and rooted in the real culture of Pollo Tropical.
Pollo Tropical "Pollo Habla Boneless Chicken Platter"
Director: Sherman Johnson