General Mills "Surprise Them"
Director: Sherman Johnson
General Mills “Surprise Them” is a branded content campaign directed and photographed by Sherman Johnson and produced by Yiya Garcia for Zipper Films. Filmed in Miami, Florida, the campaign centers on a simple idea: the excitement children feel when their parents bring home the foods they love. Through a series of playful vignettes, the commercial captures reactions as children discover General Mills cereals, granola bars, and yogurt products. Focusing on expressions, anticipation, and spontaneous moments of joy, the campaign highlights the emotional connection families have with everyday favorites. Photographed with a bright, inviting visual style, the project combines natural performances, slow-motion imagery, and authentic family moments to create a series of warm and memorable stories. Rather than focusing solely on the products themselves, the campaign celebrates the excitement, surprise, and happiness that can come from even the simplest moments shared at home.
General Mills "Surprise Them"
Director: Sherman Johnson